Auto-Reply Automations
Automations let Loopwave reply automatically to inbound messages. They’re rule-based auto-replies — not a conversational AI — which makes them predictable, easy to audit, and safe to run on a real WhatsApp number thanks to built-in anti-ban guards.
Triggers
Every automation has one trigger that decides when it fires:
Fires when an inbound message matches your text.
Fires on the first-ever message from a new chat.
Fires on every inbound message.
Keyword matching
For a keyword automation, choose how the match is evaluated:
| Match mode | Behavior |
|---|---|
contains | The message contains your text (case-insensitive). The default. |
exact | The message equals your text exactly (trimmed). |
starts | The message starts with your text. |
A keyword automation requires a non-empty match value. welcome and all ignore the
match field entirely.
Responses
The response is the message Loopwave sends back. It supports the {{name}} token, which
is replaced with the contact’s name (and falls back to empty if no name is known).
Hi {{name}}, thanks for messaging us! A team member will reply shortly.Configuration options
| Option | Default | Description |
|---|---|---|
| Enabled | on | Whether the automation runs. Toggle without deleting. |
| Trigger | keyword | keyword, welcome, or all. |
| Match | — | The text to match (keyword triggers only). |
| Match mode | contains | contains, exact, or starts. |
| Response | required | The reply body; supports {{name}}. |
| Number scope | all numbers | Limit the rule to one connected number, or leave it global. |
| Reply to groups | off | Whether group chats are eligible. |
| Cooldown (minutes) | 5 | Minimum gap between auto-replies to the same chat (0–1440). |
Scope an automation to a single number when, for example, only your Support line should auto-reply but your Sales line shouldn’t.
Permissions and lifecycle
- Admins create, edit, toggle, and delete automations. Agents can view them.
- Changes take effect within about 30 seconds as Loopwave refreshes its rule cache.
- Toggling enable/disable is logged so you have a trail of when rules changed.
How rules are chosen
When a message arrives, Loopwave checks enabled rules and replies with the first match —
all and welcome rules are evaluated alongside keyword rules. Only one
auto-reply is sent per message, and it must still clear every anti-ban guard.
See exactly how auto-replies are throttled to stay safe.